With over 17 years of experience in marketing and market research, has been studying the effects of longevity on populations, society and the economy for over 12 years. Is the CEO of 40+ Lab, the only business consulting firm in Portugal fully dedicated to the development of the Longevity Economy. Has a degree in sociology from Universidade Nova de Lisboa, a master's degree in North American Cultural Studies from Universidade Aberta and a master's degree in innovation and coolhunting from Escola Superior de Comunicação Social. Is considered an influencer in the area of Longevity Economics, being also recognized as a pioneer in the development of this theme in Portugal. She is also recognized for her global network of connections in the area of Longevity Economics and aging, which covers all 5 continents. Thus, over these 15 years she has worked for some of the most important national companies in business development projects. Currently he highlights the work in the conversion of regions and cities into longevity friendly zones, having the longevity economy as one of the axes for growth and sustainability. Is currently President of Associação Age Friendly Portugal, Ambassador of the Aging 2.0 network, Member of the Covenant on Demgraphic Change, of the Portuguese Network for Safe, Healthy and Friendly Environments and member of the board of Associação Cidadania Social. Published books: 2000 - Political Marketing on the Internet, Centro Atlântico Publishing House. 2011 - Marketing for the 45+. An expanding market. Co-author: Luis Rasquilha. Actual Publisher.
